Winning an ambitious Climate Action Plan for councils

We urgently need councils to turn their climate emergency declarations into concrete action by adopting a Climate Action Plan. That's why we've created this guide to help you campaign for a Climate Action Plan in your area.

24 Oct 2019

Introduction

Climate Action Plan for councils

Councils up and down the country have declared a climate emergency. Those political promises must now lead to real action. We need councils to adopt a Climate Action Plan and lead the way where the national government continues to fail.

That’s why we need communities like yours to come together and convince their councils to adopt an ambitious Climate Action Plan.

As more and more communities take climate action across the UK, pressure will mount on the national government to do the same – so let’s get to it.

About this guide

This guide will help you identify the best way to run your campaign. Feel free to adapt it if you'd like to – each community has different priorities, so no two campaigns will be the same.

As always, you can seek support for your campaign from the Take Climate Action Slack workspace (where you can speak with other activists across the country), the resource hub, and your Friends of the Earth staff contact.

You don’t need to be an expert on local government to campaign for a Climate Action Plan – you just need enthusiasm, commitment and a bit of hard work. And you’ll naturally pick things up and develop your campaign skills as you go.

We're keen to share your successes and learnings with other activists across the country, so please do let us know on Slack when something of note happens... whether it’s a picture of your first meeting with a councillor, a public meeting you’ve organised or if you’ve actually won your Plan, it will help inspire others to fight for a Climate Action Plan too.

We’ve broken this guide down into two key stages:

Getting the campaign started for a Climate Action Plan

Recruit and build a Climate Action Group

Campaigning is best done in a team, so you’ll need a group of people working together to have the best chance of winning.

If you aren’t already a Climate Action Group, why not become one or form a group?

Climate Action groups are part of a large network supported by training, resources and seasoned activists with plenty of expertise and lobbying power.

Find out how to become a Climate Action Group and check out our resources on how to get more people involved.

Get to know your group

Now you’ve got your group formed, make the time to get to know one another.

It might be useful to have a discussion about how you want to work together. We want to create spaces where everyone feels empowered to lead and where everyone feels comfortable bringing 100% of themselves to the group.

Here’s a few things you might want to think about:

  • How often do you want to meet and where? It’s usually good to meet somewhere which has public transport links. Does anyone have a laptop to help people dial in to meetings via Skype or Zoom?
  • Are there any access needs in the group or requirements that will help people participate more fully? Is your meeting place wheelchair-accessible? If you’ve got a long meeting or activity, are you building in enough breaks?
  • Does anyone have caring responsibilities and if so, what would help those group members participate? You might for example adjust meeting times or meeting days to accommodate commitments.
  • Spend some time talking about the culture your group wants to create – how will you ensure all voices are heard and that everyone feels able to contribute?
  • Make space to let group members share what they are passionate about in relation to climate change. You might find out some really interesting things about people in your group!
  • Discuss what skills people can bring to the campaign and the group. There may be secret marketers or lobbyists in your midst.

Start building a powerful diverse coalition for action

As climate change rockets up the public agenda, more and more people are getting involved in the fight to save our planet. So make sure you reach out to other active groups in your area and work together on the campaign for a Climate Action Plan.

These could include youth climate strikers, anti-fracking groups, Transition Towns, Fossil Free groups, Extinction Rebellion groups and Greenpeace chapters, as well as Friends of the Earth local groups.

Use one of your first meetings to map out how you might expand your group and reach out to trade unions, different faith groups, students and other types of community groups throughout your campaign. To make the big changes we need to stop climate breakdown, we’ll need to reach out to the full diversity of our communities. As Greta Thunberg says: “to change everything, we need everyone.”

Try this quick community mapping exercise that may help you map out potential allies.

Once you’ve decided who you want to reach out to – get in touch with them and ask them for a face to face meeting. In this meeting you can establish shared values, understand each other’s aims and where you’re coming from and identify how you can work together.

Understanding the Climate Action Plan for councils

It might sound obvious but it’s really useful to set aside a good bit of time for the group to read through the Climate Action Plan together. This is a great opportunity for everyone to:

  • Understand its key points across the ten areas.
  • Discuss any elements of it which are unclear. We’ve got lots of explainer guides to help break things down (and you can also ask questions on Slack).
  • Start identifying key areas your group wants the council to focus on.
  • See what the council may already be doing on climate change.

If everyone is confident in their understanding of the Climate Action Plan and what it contains, you’ll have a lot better chance of convincing others of its merits and getting one adopted.

Get your own factsheet – how climate friendly is your council area?

Friends of the Earth has crunched a lot of data and created an easy online tool to help provide a snapshot of how well your area is doing on things like housing, transport, energy, trees and waste. It also compares local authority areas with other similar local authority areas, so it takes into account the location, geography and size of the council.

The factsheet is particularly helpful as it sets some clear targets to reach for that will be useful in your campaign. It may also entice people to join the campaign, win over Councillors and make a great press release. Of course the council alone can’t deliver all the change needed – we need the UK government to play a far bigger role – but it’s a great benchmark.

Find out what the council are already doing on climate change

Some councils have already declared a climate emergency and are working out what they can do and some councils are lagging behind.

Search “climate emergency” + “[name of your council]” to quickly find out if they have declared a climate emergency. There will usually be a story in the local paper or on the council website.

If they haven’t declared a climate emergency, maybe that is something you can weave into your campaign. Though the council doesn’t need to declare a climate emergency to adopt a Climate Action Plan, it could do both at the same time.

Is the council running any community consultation events on climate change?

The council might also be running a consultation event on climate change – they may also call it a "citizens' assembly on climate". These are great opportunities to talk about adopting a Climate Action Plan with the council and other residents in the area. You might also make some useful contacts and new people might join the Climate Action Group too.

You’ll usually find a list of upcoming events run by the council on their website and on their social media.

Are there any friendly Councillors you can speak to about your campaign?

Councillors are local elected representatives and many will take the time to talk with local campaigners about the issues they care about. You may want to see if there are any Councillors who have a track record of speaking up on climate change. You may also be able to work out who put forward a climate emergency motion and reach out to them. You can usually find this information on the council website.

Campaigning for the Plan and winning over your council

Once you’ve done all your preparation – you’re more than ready to make a first approach to the council about the Plan.

Request a meeting with the elected leaders of the Council

Who should you request a meeting with? Councils are led by elected Councillors and the political group with the largest number of Councillors usually has the most say. Some of these Councillors will take on additional responsibilities, such as health and social care, and will play a leading role in decision-making around those topics. There may be a Councillor who has special responsibility for climate change or the environment – they are usually the best person to approach for a meeting. However, if you are struggling to find out who that person is, it’s usually a safe bet to request a meeting with the leader or mayor of the council. Even if they can’t meet you, they’re very likely to direct you to the most appropriate Councillor.

Template email to request a meeting with the council on climate change

You can use our template email to request a meeting with your council. Remember to send a follow up email if you haven’t heard back after a week. Councillors can get busy but they have a responsibility to reply to people in the area. You may also want to tweet the Councillors to say you’ve contacted them about a meeting on the Plan.

Your meeting with the council

Once you’ve been given a meeting, it’s important to determine what you want out of it. We suggest at the first meeting it’s important to talk through why the Climate Action Plan is a strong framework for action that the council and community can use together.

You might also want to send a copy of the factsheet in advance for extra information.

The meeting will likely take less than an hour, so keep it focused by drafting an agenda. We've written a suggested agenda you can use as a template.

If the meeting goes well – that’s brilliant! However if the meeting doesn't quite go how you expected, be sure to feed that back on Slack. We can then help you move the situation forward.

Building public support for a Climate Action Plan

Once you've opened up dialogue with the council on the Climate Action Plan, you'll need to keep up the public profile of your campaign. This is important to:

  1. Build support for the Climate Action Plan across the community. There will be many people, groups and local businesses who will love to say they support what you’re trying to do. They may attend events, sign petitions and share things on social media.
  2. Strengthen your Climate Action Group by getting more people involved in it. Many hands make light work!

Doing both of these will increase the likelihood of getting a bold Climate Action Plan adopted by the council.

Here are some campaign tactics you might want to explore in your Climate Action Group

  • Create a petition for the local area using our excellent Action Network tool. This can be a great way to show support for a Climate Action Plan. The petition could also be delivered to the council at a council meeting, or used as a photo opportunity for social media.
  • Join in national moments of unity. There will be days when the climate movement across the UK will raise its voice loudly together for climate action. Look out for information and opportunities on how your group can participate.
  • Work with local media and ask them to cover different moments in your campaign for a Climate Action Plan. Identify key moments which may interest local journalists, and propose articles or radio interviews.
  • Engage in any consultation events, such as citizens' assemblies. Bring copies of the Climate Action Plan for councils and speak with others about it.
  • Organise a public meeting to discuss the climate solutions in the Climate Action Plan. Perhaps it could be focused on a key issue in your community, such as transport or housing. You could invite a representative of the council to speak too.
  • Do a creative stunt outside the council offices that you can get a great picture of and use for the campaign.
  • Keep it fun and engaging to help keep morale high. Think about organising a fun social event to strengthen the connections in your group. It’s important to celebrate even the small successes to help keep up momentum.
  • Carry on reaching out and welcoming new people and potential allies. Ensure that new people are welcomed and that the group creates space and new roles so that everyone can contribute to the campaign.
  • Keep up the face to face contact with Councillors and council staff. Build a strong working relationship and be honest about how you think things are going.
  • Make the link between the local and global impacts of climate change. You could even organise a film screening or event about the impacts of climate change globally. If your area is at increased risk of flooding, there might be an opportunity to discuss with people facing flooding in other countries.

Remember we can provide lots of resources and training to help you deliver these tactics. Please also share on Slack any great ideas you come up with so they can inspire others.

Sharing successes and learnings on your campaign

What does a campaign "win" look like?

It’s unlikely that any council will give a straightforward "yes" to everything you want them to do. However, we want councils to commit to doing as many things as they reasonably can and your Climate Action Group will be the best judge of what's "reasonable".

In spring 2020 we hope to be able to tell stories of success from your campaign. Have you been able to win a Climate Action Plan for your area? Have you got the council to up its game on big issues like transport or commit to measures like doubling tree cover? We want to show that communities have campaigned for bold action locally and that councils have committed to things they otherwise wouldn’t have done.

We want to demonstrate that there is clear appetite from people across the country for bold action. We’ll also be able to show that a large number of councils want more action from the UK government on climate change, as well as more funding and powers to go further and faster.

Share your learnings

We’re really keen to know what’s working well, what hasn’t worked well and what you’d do differently throughout the life of your campaign. All of that information is invaluable and will help strengthen and improve the campaigns of your fellow Climate Action groups. Your feedback and insight will also help shape the development of the campaign and inform its next steps – so please keep up the dialogue on Slack.

Together we can boost the impact of every local win. We can look to each other for inspiration. We can find strength in numbers to push for big national change.