Guide to planning hustings

If you’re thinking about holding a hustings for an upcoming election, we’ve got you covered. This guide will give you tips on how to organise and structure an online hustings, as well as important guidance on how to remain politically impartial.

16 May 2022

Note on this guidance. You can use this guidance for the local authority and metro mayoral elections. Sentences in bold blue are hyperlinked, and will lead you to additional information or downloads you may find useful to your specific election campaign.

In May 2022, elections will be held to elect councillors in 168 local authorities in England and Wales and one Metro Mayor in South Yorkshire. Although some councils and combined authorities have declared a climate emergency, not enough is being done to tackle climate breakdown with the urgency it requires. The elections are a great chance to win real commitments on climate and allow voters to show what's most important to them.

If you'd like to find out more about possible elections (and candidates) in your area, visit whocanivotefor.co.uk Please note that in some areas candidates might not officially declare their candidacy until 6 April.

One of the ways you can push electoral candidates on their position on the climate crisis is to hold an online hustings.

Holding hustings online can help boost attendance as people who wouldn't be able to attend in person can join the event. It also means you don't have to worry about booking a venue. As this has proved to be worthwhile, we've included further guidance below on how to hold an online hustings event.

Why organise a hustings?

A hustings is a panel discussion in the run-up to an election where candidates debate policies and answer questions from the audience. It's also a great way to secure commitments from candidates, while building relationships with your potential elected representatives. They usually feature candidates from all major parties, are most frequently organised by local organisations, such as community or faith groups, and held in the area where the candidates are standing for election.

Since 2020, many hustings have been successfully held online due to the Covid-19 pandemic. As they proved to be worthwhile, we've included further guidance below on how to hold an online hustings event.

You aren't restricted to a particular format. For example, you could host a "Question Time" style debate where, in addition to local candidates on the panel, you might also have a speaker with expertise on the topics covered.

While some hustings will focus on a range of issues, they can also have a specific focus. For example you could organise a climate hustings in which you ask candidates specifically about climate-related issues.

If you're keen to show candidates that a broad level of support exists for action on climate, we recommend organising the hustings together with other local allies or groups. For example, if air pollution is a big issue where you live, why not connect with health groups, local teachers, faith communities and other environmental groups?

Co-organising the event may also boost the number of people you have in the room and help spread the workload. For help on identifying potential alliances, read our guidance on building allies.

Friends of the Earth complies with all electoral law and regulations, and we are committed to conducting our activity in a way that is politically impartial. During elections, groups can't endorse or campaign for any party or candidate in their constituency, but they can comment on manifesto pledges and promises by the candidates. To find out more about how to stay politically impartial, read our impartiality guide.

Before the hustings

Decide the basic details

While there is no perfect day or time to hold a hustings, do try and avoid clashing with other local events. You might want to consider holding it in the evening or on weekends when more people can join.

If you do decide to hold your hustings in person there’s a few things you’ll want to bear in mind:

  • Date: firm up your date as soon as possible so you can book a venue.
  • Venue: find an accessible venue. Places like community centres and churches are good venues to choose and they’ll usually be free.
  • Don’t forget to complete a risk assessment for your event.

As you can imagine, candidates will have a packed schedule during the election period, so you may need to arrange a date around their collective availability. Get your request in early and be as flexible as possible (use our template letter to invite your candidates). If you're based in Wales, you can use our Welsh language template letter.

You don’t have to invite every candidate standing in your area, as that could become unmanageable. However, you should ensure you invite representatives from all parties that currently hold seats in Westminster or in your Local Authority. So that would be Conservative, Labour, Liberal Democrat and Green party candidates in England, plus Plaid Cymru in Wales, plus any other parties or independents up for election that are already on the council.

Set up the event online

Covid-19 restrictions are starting to lift, so we anticipate more face-to-face hustings events to take place in 2022. While this is entirely your own choice, we're still encouraging groups to host online events where possible, especially as they proved to be successful. Sarah at Blackwater Valley Friends of the Earth said online hustings gave their "community a proper chance to meet their potential councillor and see how they react to genuine relevant questions that have not been rehearsed."

Zoom is a great tool for online hustings and you can set up your own account easily at Zoom.us.

It’s worth noting that calls are limited to just 40 minutes on free Zoom accounts, so you may want to set up a paid account for your group. Alternatively, we also have a few paid accounts for groups to use. Whilst we can’t guarantee we’ll have a paid account available, send an email to [email protected] to see if we’ve got a slot available.

The main benefit of Zoom is it's easy and accessible – anyone with a meeting link can join your call without needing an account. The only person that needs an account is the person setting up and running the meeting: the "host".

The Zoom webinar function will allow you to set up your event so that only the panellists and the host will be able to have their cameras on and unmute their microphones. Audience members will be able to submit questions via the Q&A feature, but won't be able to interrupt or talk over panellists.

To set up your webinar, login to your account and click on "Webinars" in the left hand menu. Select "Schedule a webinar" and fill out the details of your event. Make sure you’ve enabled Q&A and only select "Automatically record webinar" if you have permission from all the panellists to record the hustings.

Screen shot of how to set up a Zoom webinar

Watch our handy webinar on how to organise an online hustings and hear some top tips for facilitating an online debate.

Pick a chairperson

Make sure you pick someone to chair the hustings who isn't publicly affiliated with a political party.

They can be a member of your group, a local journalist or even a local celeb. You need to ensure they are familiar with the key issues, and therefore able to push candidates for clarification.

There’s a risk with hustings that candidates may go back and forth with one another so pick a chairperson who is also able to maintain order.

Get the word out

Candidates want all the local press they can get during the election period, so make sure you invite local press to your hustings.

When inviting candidates, be sure to let them know that press have been invited or will be attending.

Get promoting. With the election fast approaching, promoting your event on social media is your best option. Use our elections specific images and change your groups Twitter and Facebook headers, and post on Instagram to promote your hustings events. We've got Welsh language social media templates too. You can also boost the performance of your social media by doing paid advertising. Find out more in our social media guide.

Use Action Network, a digital campaign platform, to support your local campaigning. We've put together an Action Network hustings event template which is a great way to promote your hustings event and group. Find out more about how to use Action Network for campaigning.

Tap into your local network including friends, family and related community groups to help spread the word. If you’re able to make a leaflet quickly, you can distribute them outside local stations or stick them up in local restaurants and cafes for maximum impact.

We can help too! Just send details of your event to [email protected] and we can email supporters in your area. You can also use our Action Network tool to create the event page and monitor attendees, so email us if you’d like a free account.

Structure

Below is an outline on how to structure your hustings. This is only a template to help your planning, so adapt it and make it work for you. Our one key tip is to leave ample time for audience questions, as hustings are a rare opportunity for your community to ask direct questions of their potential future representatives.

Hustings last roughly 90 minutes, or a maximum of 2 hours. It you're doing it online, it might be worth setting the Zoom webinar up to start 5 minutes before the public start time, so candidates can get settled and fix any connection problems.

In the event a candidate can’t join, don't panic! Ask if their campaign manager can stand in their place. And if worst comes to worst, you could ask them to provide a written statement to be read out.

  • Welcome from the chairperson. At the beginning of the event, make sure you mention the name of your group and let people know how they can get involved. If you're doing it online, include a brief introduction on Zoom guidelines (10 mins).
  • Introductory remarks from candidates (15 mins). This can be useful for attendees who aren't familiar with candidates. You can frame this around an introductory question, such as "what are you going to do about the climate emergency if elected?" to ensure they stay on topic.
  • Questions from the chairperson to candidates (25 mins).
  • Audience Q&A (20 mins). You may want to think through how you want to structure the Q&A. For example, you could ask attendees to submit questions at the beginning of the event via the Q&A feature.
  • Closing remarks from candidates (10 mins).
  • Chairperson closes hustings and remind people again of the name of your group and how to get involved (5 mins).

Don’t forget to post photos along with key quotes from candidates on social media during your event using #TakeClimateAction. This will allow people who were unable to join your event to follow along. Using the hashtag means the entire network can connect with the event too.

Model questions

Good questions are a crucial part of any hustings, as they allow you to probe candidates’ positions and even secure commitments that you can use to hold candidates to account.

Below are a set of questions which you may want to ask candidates. Make sure to tailor the questions as much as possible to your local context.

Our climate data tool tells you how your area's performing on key climate issues, and the results can help tailor your questions. You may wish to ask candidates about specific policies or issues that you consider most important to your local area.

Local council model questions

Q1: We know dirty vehicles powered by petrol and diesel are responsible for a serious chunk of the UK’s emission and harmful air pollution. How would candidates work to support the greener transport we need in order to combat the climate crisis and clean up our air?

Q2: The cost of energy to heat and power our homes is skyrocketing, pushing millions more people into hardship. What would candidates do to address fuel poverty and make homes more energy efficient?

Q3: How do you plan to support doubling tree cover in the area, as part of efforts to transform the way we use our land to help stop climate breakdown and help nature thrive?

Q4: Waste and plastic pollution are a big problem, and we know we can't recycle or incinerate our way out of it. What will you do as a council to ensure that you reduce plastic consumption in our area?

Q5: Will you make the climate crisis a deal-breaker in how you vote?

After the event

You’ll probably want to do follow-up posts on social media and in the press after your hustings. Whatever you post or say, remember to remain impartial. The best way to do that is to avoid comparing the performance of different candidates or parties, or saying who had the most support or "won’" – leave that up to the people who attended to decide!

If you’re sharing quotes on social media or in a press release, be sure to share an even spread of quotes from different candidates and avoid endorsing any candidate positions.

As ever, if you stick to our impartiality guidance you’ll be fine!

Apply for funding

Don’t forget you can also apply to the Climate Action fund if you need financial support for organising your hustings or any other activities around the elections.

Elections